What is Wiley Pup? Our Core Values

Wiley Pup is a website devoted to all things dog. We want to provide useful and authoritative information about canine health, nutrition, breeds, training and products. Plus, we want to keep things fun and engaging! 

If you are a dog lover, then we hope this site will encourage you to learn more about your beloved pet!

Developing and hosting the content at Wiley Pup is supported through affiliate advertising. However, we provide honest reviews based on a dog centered approach to finding the best toys, food, and gear. In addition, we strive to include well researched informative articles on a wide range of topics so there is always something new to learn about.

Whether you are new to canine companionship or a seasoned dog owner, Wiley Pup has you covered! 

We believe strongly in animal welfare and make it a point to inform our readership on issues such as pet overpopulation and adoption. We want to use our platform to raise awareness about these important topics because WE LOVE DOGS!

Who is Behind Wiley Pup?

Sharon Elber, M.S. – Professional Dog Trainer and Lead Author

Sharon has been a dog lover her entire life and has spent much of the last 15 years developing her expertise working with her own dogs Tango Bango and Fuzzy Beans. She has also worked as a professional dog trainer (she prefers to think of it as training people to effectively communicate with their dogs), as an assistant manager at a doggy daycare facility, and assistant trainer on a Flyball team.

Sharon advocates the use of positive reinforcement techniques, such as clicker training, to help dogs learn appropriate behavior and to build their confidence. She also believes in providing strong leadership to our canine companions by setting firm boundaries and learning to enforce them consistently and humanely.

Sharon received her M.S. in Science and Technology Studies from Virginia Tech in 2008. Her academic background enables her to weed through the latest research to provide up to date and accurate analysis of the latest in pet health, behavior, training and products.


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Mat Coulton, B.Comm – Dog Lover and WileyPup Owner

Mat was born and raised in Sydney, Australia and has grown up with dogs his whole life. In late 2015 he rescued a shelter dog called Daze as a 20 week old Kelpie x Cattle Dog pup from rural New South Wales. 

Daze had a tough early life. His fear towards humans and certain breeds of dogs was only matched by his love for those that took the time to understand him. Helping Daze grow was a life changing experience for Mat. Daze became the inspiration behind Wiley Pup. 

Mat wanted to combine his business education and entrepreneurial experience with his love for dogs. He decided to build a website that would share expert training tips, the latest information on pet nutrition, and honest reviews of the best pet products to help other dog lovers do the best for their pets. Wiley Pup was born!

Mat received his Bachelor of Commerce Degree from Macquarie University in 2012, he also holds a Diploma in Human Resource Management from Northern Beaches College.

Mat & Daze


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Get in Touch with Wiley Pup:

If you have a question or would like to send us a suggestion on how we can improve this site or recommend topics that you would like to see covered, please contact us

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